LFC Foundation and the Liverpool School of Tropical Medicine (LSTM) launched a joint project to encourage youngsters in Malawi to access education and health services, designed to help in the fight against HIV.
‘Health Goals Malawi’ is a three-year project that aims to reduce the transmission of HIV and other sexually transmitted diseases in Malawi, by raising awareness of support services and educating young people about the risks
The medium of football and the power of the LFC badge aims to support engagement with local people, in particular young males aged 14-22 who are predominantly hard to reach and least likely to access health education and services such as self-testing and treatment plans.
Since the launch of Health Goals Malawi, Liverpool FC forward Sadio Mane has played a massive role in raising the profile of the project and ensuring the campaign appeals to young Malawians.
As well as featuring in the video and promotional materials, Sadio launched the project earlier in the year and met with Malawian coaches when they visited Liverpool in April 2018.
During our visit to Malawi, representatives from both LFC Foundation and LSTM worked with the Malawi Liverpool Welcome Trust (MLW) to progress with the activation of the project.
This involved delivering football training sessions to local villagers across Blantyre, Chikwawa and other surrounding districts.
It also involved providing ‘Coach the Coach’ intensive training sessions to 10+ new Malawi-based coaches, enabling the delivery of high-quality sports sessions to thousands of youngsters across Malawi.
Karl Carney, Community Engagement Lead - LFC Foundation
“We’re extremely excited to be here in Malawi and working alongside LSTM and MLW to deliver this much-needed project.
Using the power of football and the LFC badge to engage with local people, and share our coaching skills to train local coaches who will ensure the sustainability of the project.”
Rodrick Sambakunsi, Communication Manager - MLW Science
“The use of football at this year’s event is an example of how MLW uses different innovative strategies to engage the public on health and research.
Stacey Lavery, Fundraising Manager – Liverpool School of Tropical Medicine
“LSTM is delighted to be involved in this project, which takes a new and creative approach to engaging young males with health services.”