Our impact campaign, #iveFound

#IveFound is our participant-led impact campaign, developed to share the inspirational and personal stories of the children and young people who engage with the LFC Foundation. Each #ivefound case study highlights how the support of our amazing fans creates life changing opportunities for those in need.

Our Participant's Stories

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Jessie image




Joe, 21, has severe learning difficulties and has developed his skills both on and off the pitch since joining the programme when it first began back in 2009.


Both Joe and his sister Rosie attend the weekly sessions at Anfield Sports and Community Centre, where they love nothing more than playing regular football with their friends.

Joe is a popular figure at Respect 4 All thanks to his infectious energy and enthusiasm, and he has built strong relationships among both the participants and coaches.

Mia is an 18 year-old from Liverpool is taking a Sports Business Leadership qualification through the LFC Foundation, as she strives for a career in accounting. Having joined the Leadership through Sports and Business (LTSB), Mia now attends sessions held in the LFC Foundation learning space at Anfield every week.


After showing a willingness to learn and achieve her goals, Mia has developed both her skills and self-confidence. With the help of the LFC Foundation, Mia is currently undertaking six months of pre-apprenticeship training as she looks forward to securing an apprenticeship with a leading employer in the industry.

Hills and Wills are a very special set of twins from Anfield in Liverpool. They are regular attendees to the IntoUniversity North Liverpool Centre, which supports children and young people from disadvantaged backgrounds to reach their educational potential.


The North Liverpool learning centre offers after-school clubs, homework support and mentoring schemes, which aim to raise the aspirations and ambitions of school children. In fact, Hills and Wills have already become published authors!


Jusuf is from Wavertree in Liverpool. He became involved with the LFC Foundation by attending a free PL Kicks session at his local sports centre. It quickly became clear that Jusuf is a very talented footballer, he just never had the opportunity to shine.


He’s now an integral member of the Kicks Development Squad and represents the LFC Foundation at matches and tournaments across the region. Jusuf’s involvement with Kicks isn’t just about the game. It has inspired him to become a physiotherapist and he is determined to help people less fortunate through sports rehabilitation.

Jessie is not your average 12-year-old girl. She’s football-mad and has big aspirations to play for Liverpool and England Women’s teams in the future. Her favourite players are Mo Salah, Bobby Firmino and Leo Messi.


Jessie attends our Premier League Kicks Girls Football to supplement her training with the LFC Academy. Playing in mixed teams, she has shown the confidence to mix with young people in different communities. Jessie has inspired more girls to join our Kicks sessions and to play alongside boys.