This Means More Challenge 2021: Winners Announced

Official Liverpool Supporters Clubs (OLSCs) around the world joined together for the LFC Foundation’s second ‘This Means More Challenge’.

21 OLSCs from across North America, Europe, Africa, and Asia came together and supported their local communities through the power and passion of the LFC family. Every participating OLSC showed their creativity, commitment, and pride in helping others through a series of 12 different challenges.

These included; encouraging their community to be more physically active, supporting local schools, sharing important life skills and volunteering with a local charity. We also encouraged fans to show their creative talents by producing fan art and writing new chants and songs for Liverpool FC Manager, Jürgen Klopp.

A panel of five judges from across Liverpool FC, including LFC Foundation Trustee, Linda Pizzuti Henry and LFC Legend, Chris Kirkland had the very difficult task of selecting this year’s winners.

We are delighted to announce the overall winner for the ‘This Means More Challenge 2021’ is OLSC Kuala Lumpur. Members hosted a community football training day, donated over £1,200 of sports equipment and kit, planted 35 trees, created a Mighty Red model from recycled materials and donated over 30 books and educational materials to a local school.

Judges also praised the work of last year’s winners OLSC Myanmar for finishing in second, and OLSC Madrid for coming in third place.

‘This Means More Challenge’ also recognises the individual efforts of our OLSCs with four special awards:

The Family Award: OLSC Kolhapur

They hosted a training session for 30 children form a local orphanage, followed by equipment donations of footballs and cones.



The YNWA Award: OLSC Japan

They created two separate pieces of fan art. Their Mighty Red lanterns were inspired by the traditional Aomori Nebuta festival.



The Original Award: OLSC Pune

They worked with a local NGO called ‘Just for Kicks’, where they ran a U’12s training session. Further to this, they also donated 60,000INR to purchase equipment and support the ongoing work of the charity.



The Impact Award: OLSC Kolhapur, Kuala Lumpur, Las Vegas, Madrid, Myanmar, and Pune.

These OLSCs all took part in challenge 7, Our Planet. In doing so, they all collectively planted trees in their local community.



Thank you to every OLSC that participated in this year’s challenge… see you all next year!


Click here to take a look at our #TMM21 Wrap-up video


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