Foundation Day is an opportunity to showcase the positive impact of the charity’s work in the local community and around the world. The unprecedented events of the past 12 months has seen a huge increase in need and demand for vital support, and especially in the most deprived and underserved communities.
The club, its community team Red Neighbours and the LFC Foundation have responded with its Unity is Strength Community Response, which is a package of support services and activities to directly address the most immediate issues facing its communities. The response work is focussed on four key areas, including food poverty, social isolation, physical and mental wellbeing, and volunteering in addition to running a weekly schedule of community programmes, currently virtually but also in person when possible.
The LFC Foundation also held its first This Means More Challenge in September, engaging Official Liverpool Supporters Club’s (OLSC’s) around the globe to undertake social action projects in their local communities. OLSC’s from across five continents delivered a variety of creative activities benefiting over 6,000 individuals in their local communities from Las Vegas to Madrid.
Club Captain, Jordan Henderson, commented: “We have been overwhelmed by the kindness, passion, generosity and resilience shown by our participants, fans, communities around the world. Our anthem of ‘You’ll Never Walk Alone’ has never rung so true.”
At this weekend’s game fans will see the Reds wear LFC Foundation branded warm up tops as well as a special edition Foundation Day matchday programme.
This Foundation Day fans can support the work of the LFC Foundation by making a £5 donation through our Just Giving Page , which will directly provide much needed food, reduce social isolation and promote physical and mental wellbeing in the community during the current lockdown and as restrictions begin to ease as part of its community response work.
Fans can also support the LFC Foundation by playing the LFC Lotto and by bidding on a range of LFC memorabilia available on the LFC Foundation’s new eBay for Charity page here
LFC Foundation Director, Matt Parish, said: “It has been an incredibly challenging year for everybody and continues to be, yet the support we receive from the LFC family continues to grow and has been truly inspirational and heart-warming.
“On behalf of everyone at the LFC Foundation I’d like to say a massive thank you for the unwavering support we continue to receive, no matter how big or small – it makes a real difference to the children and families we help.”